I'm now number 1 in google.co.uk for Cleethorpes Web Design - yey! although its a bit like scavaging for low hanging fruit since there are only 21,000 results. However using my SEO zooming technique, I can widen the search term to Linconlshire Web Design then to UK web design and so on... although I dont really spend much time on SEO for my own website, too busy doing it for other people, but if I spent 80% of my working day into doing SEO, then I might just get to page 1 of google for UK Web Design after about a year or so.